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Research papers

European quality management in perspective

Today, many European companies already have a positive quality image, mainly because of superior craftmanship, technological excellence or product exclusiveness. Others have adopted quality management as their principal strategy for enhancing or...

Catalogue: Seminar 1990: Countdown to 1992
Author: Kees van Ham
June 15, 1990
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Citation

van Ham, K. (1990a, June 15). European quality management in perspective. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/european-quality-management-in-perspective